Content Curation is a term that gets thrown around way too much these days. Basically all the slick marketers are labeling their inferior auto blogging plugins as content curators – when in reality they are just content scrapers… and there is a big difference between scraping and curating!
So What Is Content Curation?
The hint is in the name… Think of it as being the curator of a museum. You collect valuable and interesting content that other people have produced.
You sort them, verify them and display them neatly for the public. Thus performing a service, making it easier for people to find what they want. And just like a museum usually
charges an admission fee – you can monetize your content curation sites with ads, links to products etc.
At the other end of the spectrum content scraping would be the museum equivalent of just putting anything up for display without any regards to whether it’s junk or gold.
The Benefits Of Content Curation
1. Obviously one of the main benefits is that you don’t have to write any content yourself (or at least not as much). This frees up time to work on more projects and to better monetize existing ones.
2. If you get it right in Google’s (and your visitor’s) eyes and add value to the content you curate, you will be rewarded and can get massive amounts of free quality search engine traffic – while piggy backing on other people’s work.
3. Good content curation is also very beneficial for linking. Your outgoing links will be good and helpful (since that is the very idea of content curation). But as mentioned earlier you will also get a lot of automatic incoming links to your site, especially when you curate content from other WordPress blogs on to your own WP blog.
One of my favorite content curation sites is Digg.com – you probably know it too as it is also one of the most successful ones.
Now wait a minute… you may think that Digg is a social bookmarking site not a content curation site! But it is of course both… Digg has always been curating content – they never publish their own content, at it’s heart Digg is just a collection of links to news, articles, blog posts etc.
And while Digg does curate content themselves by manually selecting stuff to go on their page. The vast majority of their content is curated (bookmarked and voted up) by their members, which of course is the social bookmarking side of things.
Imagine that… Not only are they not publishing content – they don’t even have to curate it themselves. Digg is almost an autopilot business… but a huge one with millions of members, billions of views and they are loved by Google and all the other search engines.
Digg was one of the first really successful social bookmarking sites. Other sites like Facebook and Pinterest has since come along and removed some of the focus from Digg. To be honest I had completely forgotten about them, until I recently noticed that they had gotten a new look…
That made me sit up and take notice again – because it just looks like a million bucks (and trust me it’s worth a lot more than that).
And while I may have forgotten about them – millions of people had not. And Digg is still going very strong – which comes down to their very clever model of user driven content curation.
It also made me think that I would like to have a content curation site just like Digg. Not that I had any ambitions of directly competing against them…
But we thought it would be possible to use the exact same concept and technology to run social bookmarking and content curation site on a smaller scale… and still reap massive rewards in terms of traffic and profit from that site – and as an aid to improve the ranking and earnings of our other blogs.
So that’s what we set out to build…
Introducing… Covert Social Press
It makes your blog LOOK like Digg!
Right out of the box without any need for modifications your Covert Social Press sites will look just as cool as Digg. But of course you also get full flexibility to modify any part of your sites look – the easy one click color and feature selectors makes it a breeze to create
It makes your blog WORK like Digg!
Looks aren’t everything, but Covert Social Press will also function just like Digg. Your Covert Social Press Blogs will be fully functioning social bookmarking sites where users can sign up, bookmark content, vote content up, share it on social media sites etc.
Your users will build your site for you!
That means that the script already has bookmarking applets and social bookmarking scripts built in and available right on the site… So you can have other people curate content and build your site for you!
It Will Generate Leads For You!
And when someone creates a user account on your site, their details will be recorded in WP. That means you add them to your auto responder lists and market to them. These will mostly be people looking for more traffic to their own sites, so they are the prime target market for selling internet marketing products too. Or maybe you want to run a niche blog Covert Social Press style – do you think it would be profitable to have a list of people who like to bookmark for example articles about cooking? You bet it would – very profitable indeed!
But You Don’t Have To Rely On Other People!
While you can have users create accounts and help you build your site – that is just a nice bonus, not something that is needed to succeed. You can start out on your own, and indeed build very successful Covert Social Press sites without ever getting any members. With the one click bookmarking applet – you can literally curate content and fully populate your Covert Social Press site in a matter of minutes!
You Don’t Have To Write A Single Word!
You will be able to build as many of these Covert Social Press sites as you like, without ever writing anything yourself – and still rank high and get loads of traffic due to the power of content curation. But… The Covert Social Press theme also allows you to easily publish your own content among your curated content – bringing you the best of both worlds and letting you decide on the mix you want.
It Will Automatically Build Links For You!
Good curated outgoing links… But also automatic incoming links when you add content from other blogs to your Covert Social Press sites. It even comes with an inbuilt plugin that will optimize the internal links on your own content.
It Sucks Traffic From Facebook, Twitter & Pinterest!
Just like Digg, your Covert Social Press site will let your visitors vote stories up and share them with their friends on other social media sites. This is set up so it will automatically build social backlinks and traffic for your site
It Will Make You Money
Not only can you leverage your new Covert Social Press sites to drive more traffic and links to your other blogs. Covert Social Press is also fully ready for you to monetize, with widget ready sidebars, footer etc. for any ads and links you want. We have even included some very clever extra monetization options that will let you leverage your content creation for maximum profit.
Click On The Banner Below To Watch The Demo Video & See Covert Social Press In Action…