Tag: covert

The Best Way To Use Youtube With WordPress

Video is becoming increasingly important online. With broadband speeds going up all around the world more and more people are preferring video as their content format of choice – Both for recreational and educational use.

Just take a look at these jaw dropping stats from Youtube…

This was the reason why we developed our Covert Video Press theme – and the popularity of video is reflected in the fact that it’s still our all time best seller among all our WordPress Themes & Plugins.

You could upload videos to Youtube as part of your marketing strategy (and you should).

But there are some problems…

  • You have to create your own videos – which takes a lot of time and quite frankly can be a huge pain in the butt.
  • You are competing with the other 800,000 videos uploaded the same day as your video – and if you don’t have your own traffic to bring to the mix you are going to be one of the many videos stuck on 10 views (9 of them your own).
  • Every video you upload is just building up Youtube/Google’s content portfolio and real estate – and the end of the day they are the ones profiting from your hard work.
  • If you’re lucky (and that is a big “if”), you might get invited to their partner program so you can earn a few pennies from Adsense.

Now I’m not knocking Youtube as a marketing platform – it has it’s uses

But there is a better way!

A way to turn the tables and make Youtube and Google do the hard work for you – while you stay in control and reap all the benefits!

So even though it does not make sense to try and compete directly with Youtube

Making your site look, feel and work like Youtube and feeding off all their content does make a lot of sense!

As you already know we do most of our stuff on WordPress – so we naturally set out to create a theme that would do just that…

  • Mimic Youtube and other big video sites, and serve up videos in the highly addictive tube format, well known and loved by billions of people around the world.
  • Legally piggy back of other people’s work and let you build huge video sites without ever creating a single video yourself.
  • Stay in complete control over what content is being showed on your site – and more importantly over the ads… with you pocketing 100% of the revenue instead of sharing the scraps from the big Google table.

And after 3 months of hard work and endless testing – the result was our Covert Video Press theme.

We tested it on our own sites and the results where through the roof!

And now you can cash in on the video craze too – just click the banner below to see everything Covert Video Press can do for you…

Why Pop Up Blockers Were The Best Thing That Ever Happened To Pop Up Advertisers!

Yeah I know that title seems really weird… If most pop-up are being blocked how on earth can they be effective in advertising?

Back in the early days of the internet pop-up ads were the most common way of monetizing a site. It was horrible ineffective because everyone hated the pop-ups and would largely ignore them.

The (not so clever) answer was to put even more pop-ups on your site in the old “if you fling enough %&#§ at the wall, some will stick” strategy.

I’m sure you remember those days – when you could visit a website and get stuck in a vicious loop of pop-ups that would not stop until you gave up and restarted your computer.

This of course only made people even angrier and they started looking for solutions… pretty soon pop-up blockers were standard issue in every internet browser.

So why was this actually good for  pop-up advertisers? You’d think it would be the death of the pop-up?

It wasn’t – and that’s due to one of the most powerful emotional triggers in every human being… the fear of missing out!

What happened was that instead of getting all the pop-ups and just closing them without looking and thinking… Now your browser would warn you that something had been blocked and more importantly give you the option to unblock it.

I bet that when you get the pop-up blocker notice in your browser your cursors goes directly up to that little yellow bar to see what was blocked – we all do this, because we don’t want to miss out on something that could be important or beneficial to us.

So the end result was that after the invention of the pop-up blockers, the pop-up ads actually got more views than before (and by that I mean people actually looking at them rather than just closing them).

There is a very powerful marketing strategy hidden in this paradox and that gave birth to our Covert Action Bar plugin.

It’s not about the actual pop-up ad (that is still rather ineffective and there are much better ad forms nowadays)

However the “fear of missing out” still very much applies. Even more importantly, for the past 10 years all the big browsers like Internet Explorer, Firefox, Safari & Chrome have been conditioning your visitors on what that little yellow pop-up blocker bar means (and that you can interact with it).

This is what the Covert Action Bar plugin mimics. With it you can put a bar like that on your blogs and because of this conditioning and the fear of missing out it’s guaranteed to draw your visitors attention and clicks.

But rather than actually serving (or blocking) a pop-up, you can link the bar to anything you want, which of course is far more effective.

You should be seeing a demo of the action bar at the top of this page – and very likely it drew your attention way before you got to this part of your post. It will do the same for your own visitors.

With people going increasingly ad blind and ignoring banner ads on your blogs – using something like Covert Action Bar is one of the most effective ways to get clicks and sales from your blogs.

It’s one of our most effective advertising tools, it consistently outperforms most other ad forms and it works great with our themes like Covert Social Press, Covert Video Press and Covert PinPress

You have probably also noticed the messenger ad on this blog. That one works really well for similar reasons. The fear of missing out… in this case missing out on an important conversation with your friends. That messenger ad is made with our Covert Messenger plugin and I discuss why it works so well in this post: “What Is The Most Effective Ad You Can Put On Your Blogs?”

Both ad forms are among our most effective and as you can see on this blog – you can use both plugins on the same blog. And you can configure them so that the messenger ads only show on some pages while the action bar shows on others.

But for now click on the banner below (or the action bar at the top of this page) to check out Covert Action Bar and see what it can to for your blog – and more importantly for your bank account!

What Is The Most Effective Ad You Can Put On Your Blogs?

You might be using one of our themes like Covert Social Press, Covert Video Press or Covert PinPress – or any other WordPress theme for that matter (like the fairly standard one I’m using here).

Whatever you are using you are probably wondering what the most effective way of monetizing your WordPress blogs is. Our themes are great for easily building nice looking sites with good content, and for getting tons of social traffic to your blogs.

But at the end of the day we are all marketers – and our goal is to make money from our blogs – after all there is little point in getting thousands of visitors if none of them click on, or buy anything from your blog.

So what are the most effective ads you can put on your blogs?

I already know the answer – so this post is a little experiment to see if you can spot it too.

You will notice that I have the standard banner ads on my sidebar (like most bloggers do). They do get clicks… but the clicks are few and far between.

Most people have simply gone banner blind – they expect to see ads on your sidebar and their mind simple shuts them out. That’s why so many people fail miserably at making money from their blogs – they only user banner ads that quite frankly belongs in a decade long past.

On the other hand…

Very likely the first ad you noticed here on this blog was the “Facebook Messenger” chat that is dancing up and down to your right (and played a sound when it appeared the first time).

That is because we have all been so conditioned to respond when someone sends us an IM message. It draws our eyes straight away and we read the message.

In terms of advertising that is half the battle won already!

We do some work in the dating niche too and this is a technique those guys have been using for years – their best converting ads are “messenger ads”

We simply took the strategy with us into internet marketing (and other niches), because we had a hunch that these messenger ads would out perform anything else there too.

And they did… by miles… Messenger ads are by far the most effective ads you can put on your blogs in any niche simply because they get attention immediately and almost forces people to read the message and click on them.

With our Covert Messenger plugin you can easily add these messenger ads on your own WordPress blogs and it’s the perfect strategy for monetizing the sites you have built using any of our Covert themes.

You may also happen to have noticed the pop-up blocker style ad appearing at the top of this blog. For some people that is the first they notice (you may be one of them).

That bar is made with our Covert Action Bar plugin and it’s generally the second most effective ad to put on your blog (after the messenger ones) – But in some cases it actually it the most effective and I discuss why in this post “Why Pop Up Blockers Were The Best Thing That Ever Happened To Pop Up Advertisers!”

As you can see on this blog – you can use both plugins on the same blog. And you can configure them so that the messenger ads only show on some pages while the action bar shows on others.

But for now click on the banner below (or the messenger ad to the right) to check out Covert Messenger and see what it can to for your blog – and more importantly for your bank account!