Here’s the First Step To Creating A Cash Pulling Sales Letter

In the last post I talked about how using Covert Geo Targeter to add a single word to your blog posts can triple your conversion rates.

Words can be really powerful and being able to write good copy for your blogs, emails and sales letters is a skill that will literally pay the bills.

Thankfully writing copy is not some mystical voodoo thing reserved for the initiated. It’s actually a quite formulaic skill that can be learned – and you’re already a master persuasion artist!

Think back to when you were a kid…

You wanted something from your folks. Maybe you wanted to borrow the car. Or perhaps you wanted to go somewhere that you knew they wouldn’t be thrilled about. Either way, you probably didn’t just come right out and ask for what you wanted, did you?


You spent some time in your room, mulling over the right away to convince your folks to your way of thinking. You came up with your arguments. And you thought about the best way to approach the individuals you needed to speak to.

See, even at that tender age you already knew quite a bit about persuasion. You knew you needed to construct your request just right in order to get a positive response. And what’s more, you tweaked your message depending on whom you were talking to.

Now you can take those same skills, polish them and apply them to your sales materials to create high response ads and letters!

Just as when you were a kid and you needed to create a custom-tailored argument, your first step in creating a good sales letter is to get inside your prospects’ heads in order to truly understand what motivates them. Once you do this, you can create a custom-tailored sales letter that speaks directly to their needs, wants and fears.

How do you do this?

Simple: You need to become a part of your target market – or at least spend some time with your market.

For example: If you’re selling to people who live in RVs, then rent an RV and live in an RV park for a week. If you’re selling to golfers, take up golf so that you can talk to other golfers. If you’re selling to college students, spend a lot of time on your local college campus.

Now, I realize this isn’t always possible. For example, if you’re a male trying to sell a product to women who do yoga, then you probably can’t join a female-only yoga class.

However, you CAN go online and join any number of social networks, forums and blogs to eavesdrop on your target market. Read the archives on these sites. Look for patterns, such as discussion points that come up repeatedly. Take note of which topics (and their associated emotions) create flaming-hot discussions. And, whenever possible, join the discussion and ask your own questions.

You see, until you actually become a part of your market (or at least immerse yourself in it), you’re just guessing about what motivates your market. And so any sales letter you create will fall flat. But once you know how to get inside your prospects’ head – and once you know how to stir their emotions – you’ll be well on your way to creating a high response sales letter.

Of course that’s just the beginning. Your next step is to take what you know about your prospects and plug it into the proven, time-tested copy writing formula – the same formula the world’s best copywriters use every day to turn out cash pulling sales letters. And now you can get your hands on this formula for free by clicking here now!

Go here to claim your free Silver Membership at Power Copy Club (normally $27.00) – Just Use This Special Link For Free Access!

How The Fact That You Are In [imwb_cgt_countryName] Can Triple The Effectiveness Of This Post!

So what does the fact that you are in [imwb_cgt_countryName] have to do with anything?

I’m using a technology called geo targeting to automatically insert your country above. Geo targeting has been very popular tool for years.

If you have ever visited a web site that promotes dating offers, you will have noticed a common thread among all of them

They are all using Geo Targeting – meaning you see your own City, State & Country in their ads.

Isn’t it funny how all those attractive single men and women in their promo material all happen to live in the same city as you? Even if you’re in the sticks with 100 miles to your nearest neighbor LOL

It’s obviously fake – and you’d think it wouldn’t work for them.

But one thing we’ve learned from spying on these guys… They don’t do anything by accident!

We have done some dating promotions in the past, and I can tell you with 100% certainty that using Geo Targeting in your ads and blog post increases the response rates at least 3x

And when a billion dollar online industry does something (and keeps doing it) – we sit up straight and start listening!

However, geo targeting is not just for dating offers, it works well in any niche! But it has previously been reserved for the big companies with huge budgets.

Until now… Because with the release of our Covert Geo Targeter plugin – everyone can now easily use geo targeting on their WordPress blogs.

It’s a super simple to use (and install) WP plugin – and when you have it on your blogs you can simply add short codes anywhere on your blog to insert your visitors details – like…

Country: [imwb_cgt_countryName]
City: [imwb_cgt_cityName]
Region/State: [imwb_cgt_regionName]
Country Code: [imwb_cgt_countryCode]

Note that these may not be 100% accurate for you (but they should be very close) … and the Covert Geo Targeter plugin is intelligent and gets more accurate the more it’s used.

You can insert these short codes anywhere you want on your blog, including…

  • Post and Page titles
  • Custom Menus
  • Widgets & Widget Titles
  • Post and Page text
  • Other plugins
  • Directly into the code of your theme

And it will of course work inside our other WP themes and plugins such as Covert Messenger and Covert Action Bar.

And it works for a very simple reason…

People buy from people they know, like and trust

And while this won’t make them “know” you, it will make them like and trust you…

Because using their geo location on your blog, automatically makes you, your content and your offers seem much more relevant and closer to your customers.

And we all like feeling important – and seeing a website that appears to be built specifically for people in our town, state or country gives us a fussy feeling (whether we like it or not)

Bottom line… Using geo targeting will increase the effectiveness of your blogs and with Covert Geo Targeter it’s super easy to deploy this powerful strategy on your blogs. Click on the banner below to learn more about what this amazing plugin can do for you today!