Tag: market research

Here’s the First Step To Creating A Cash Pulling Sales Letter

Adding a single word to your blog posts can triple your conversion rates.

Words can be really powerful and being able to write good copy for your blogs, emails and sales letters is a skill that will literally pay the bills.

Thankfully writing copy is not some mystical voodoo thing reserved for the initiated. It’s actually a quite formulaic skill that can be learned – and you’re already a master persuasion artist!

Think back to when you were a kid…

You wanted something from your folks. Maybe you wanted to borrow the car. Or perhaps you wanted to go somewhere that you knew they wouldn’t be thrilled about. Either way, you probably didn’t just come right out and ask for what you wanted, did you?

Nope.

You spent some time in your room, mulling over the right away to convince your folks to your way of thinking. You came up with your arguments. And you thought about the best way to approach the individuals you needed to speak to.

See, even at that tender age you already knew quite a bit about persuasion. You knew you needed to construct your request just right in order to get a positive response. And what’s more, you tweaked your message depending on whom you were talking to.

Now you can take those same skills, polish them and apply them to your sales materials to create high response ads and letters!

Just as when you were a kid and you needed to create a custom-tailored argument, your first step in creating a good sales letter is to get inside your prospects’ heads in order to truly understand what motivates them. Once you do this, you can create a custom-tailored sales letter that speaks directly to their needs, wants and fears.

How do you do this?

Simple: You need to become a part of your target market – or at least spend some time with your market.

For example: If you’re selling to people who live in RVs, then rent an RV and live in an RV park for a week. If you’re selling to golfers, take up golf so that you can talk to other golfers. If you’re selling to college students, spend a lot of time on your local college campus.

Now, I realize this isn’t always possible. For example, if you’re a male trying to sell a product to women who do yoga, then you probably can’t join a female-only yoga class.

However, you CAN go online and join any number of social networks, forums and blogs to eavesdrop on your target market. Read the archives on these sites. Look for patterns, such as discussion points that come up repeatedly. Take note of which topics (and their associated emotions) create flaming-hot discussions. And, whenever possible, join the discussion and ask your own questions.

You see, until you actually become a part of your market (or at least immerse yourself in it), you’re just guessing about what motivates your market. And so any sales letter you create will fall flat. But once you know how to get inside your prospects’ head – and once you know how to stir their emotions – you’ll be well on your way to creating a high response sales letter.

Of course that’s just the beginning. Your next step is to take what you know about your prospects and plug it into the proven, time-tested copy writing formula – the same formula the world’s best copywriters use every day to turn out cash pulling sales letters. And now you can get your hands on this formula for free by clicking here now!

Go here to claim your free Silver Membership at Power Copy Club (normally $27.00) – Just Use This Special Link For Free Access!

Making Money Online Starts With These Steps

In a previous post we discussed how You’re Currently Missing Out On 70% Of Your Potential Social Traffic! and how our Covert Copy Traffic plugin can help you regain that lost traffic fast.

But as important as traffic is – it’s only part of the puzzle when it comes to making money online. You can’t make money without traffic, but in itself traffic is worthless.

You’ve heard the stories of people making an incredible amount of money online. Sometimes it’s a little hard to believe. But the stories are true.

When you investigated further, you were amazed to discover these weren’t the online versions of Donald Trump. Usually, these folks who are pulling in all this cash are just regular people. People just like you and me. Average folks.

Then it hits you – you can do this too. You can make money online too. And all you have to do is create a simple ebook and start selling it on Clickbank or JVZoo

So far so good. But here’s where the wheels come off the money-making bus for most people…

Because you hear so much about making money with ebooks, aspiring online marketers often start working on their ebooks immediately. Eventually they finish the ebook, create a sales page and start driving traffic to their site – at which point they get an unpleasant surprise…

No one wants to buy the product. And so they don’t make a dime. Worse yet, all the time and money already poured into the venture are completely wasted.

So how do you avoid this nightmare scenario? It’s simple, really. All you have to do is find out what your market wants… and then give it to them. (As opposed to guessing what they want and then writing an ebook no one wants to read!)

Here’s the secret to finding out what people want: Simply find out what they’re ALREADY buying!

You see, you don’t need to reinvent the wheel. You shouldn’t guess. And you shouldn’t try to force products on people that you think they “need” (because if they don’t also want these products, you’ll go broke trying to convince people to buy them).

Here’s how to find out what people are already buying in three easy steps:

Step 1: Go to Clickbank.com or JVZoo.com and view the marketplace. Either browse the categories or use their search function to search for niche products. Those products at the top of the search results and categories are the bestsellers.

Step 2: Visit Amazon.com. Next, go to Amazon and run a search for your market keywords (like “copywriting” or “making candles”). Those books appearing at the top of the search results are the most popular products in the niche.

Step 3: Run a quick search in Google. Finally, enter those same keywords into Google and see what pops up in the regular search results as well as the sponsored results. What are the top sites in your niche selling?

Once you complete these three simple steps, you’ll know exactly what your market is already buying. And then all you have to do is make a similar – but better – product! You do that by studying the competition, finding the flaws in their products, and making sure your product doesn’t include those same flaws.

TIP: You find out a product’s flaws simply by reading and using the product for yourself. But you can also search online for product reviews (check Amazon for starters). If you see customers repeatedly mentioning a weakness of the product, then you’ll instantly know how to create a better product.

Now that you know what your market wants, what’s the next step?

Simple: Claim a free Silver Membership at Web Profits Club (normally $27.00) – Just Use This Special Link For Free Access – Inside you will to discover six proven ways to profit from this hungry market – you’re about to be pleasantly surprised!