Here’s The BEST Time To Send An Email To Your List

In the previous post How To Easily Build A Profitable List From Your Blogs I discussed how you can start building a list of email subscribers from your blog.

In this post we’re going to take a look at how you can make more money from your email marketing campaigns…

And if there’s one thing every email marketer wants to know, it’s the answer to this question: “When is the best time to send an email?” By the time you finish this article, you’ll finally know the answer.

You see, it’s pretty obvious why this question gets asked so often. If we email marketers know when our audience is sitting at their computers, then there’s a better chance that they’ll see our emails. If they see it, they might open it, click on our links, take out their credit cards and buy our stuff.

And so email marketers try to find the “sweet” spot: That point when the recipient’s email inbox is fairly empty, so your email will be easy to spot. Maybe you want to find a time of the day when the recipient has a few minutes to spare. Perhaps you look for a day of the week when it’s likely our subscribers are sitting at their computers.

But for the most part, it’s guesswork. And just guessing the best time to send an email doesn’t put money in your bank accounts.

If you want to be certain about the best time to send an email, then you need to follow this simple two-step system…

Step #1: Find out when most of your readers are online.

Don’t guess! Instead, go to your traffic logs. Find out when your website is the busiest. And in particular, find out when most of the people on your list joined your list. If you can find a pattern where they joined on a particular day and approximate time range, then that is probably the best time to send an email.

TIP: If you have a global audience, then people who sign up for your list on their lunch break in London is a completely different time then those who are joining during lunch time in San Francisco. If you use a service like Aweber, you can segment your list by region, which allows you to more easily send emails to a global audience. Aweber will also allow you to send out your follow up emails only at specific times relative to each individual subscribers time zone (I highly recommend doing this).

Once you’ve determined when most of your audience is online, you can start sending emails out at that time. But don’t forget about Step #2…

Step #2: Track and test your results!

Just because your traffic logs and autoresponder statistics suggest that most people joined on their lunch break doesn’t mean noon is the best time to send an email. Instead, you may find that your list is most responsive late at night, after their home from work and the family is asleep. Or you may find that they’re most responsive to your offers first thing in the morning.

Point is, finding out when your audience is online serves as a starting point. But ultimately, you need to test your list to find out when they’re most responsive. That means creating identical emails, splitting your list, and sending your emails out at different times of the day (and even different days).

In short: Let your subscribers vote with their wallets. Tracking and testing is the only way to know for sure when your list is the most eager to respond to your offer.

Summary

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How To Easily Build A Profitable List From Your Blogs

The money is in the list! …I know that saying is bordering on cliché – everyone tells you to build a list.

But they do it for good reason. Building a list of email subscribers really is the most important and profitable thing internet marketers can do in virtually any niche.

Now there are several ways you can use your blogs to build a list. The standard method is to just have an opt-in form on your sidebar much like I do on this blog.

Our Covert Social Press theme has an inbuilt function to serve an unobtrusive pop-under ad when someone clicks on something – and that’s a great way to show them a squeeze page.

There are tons of list building plugins for WordPress out there too, ranging from adding an opt-in form at the bottom of your posts, to showing fancy light box pop-up squeeze pages. Our own Covert Messenger and Covert Action Bar plugins are great for getting people to click on something – and it would be a very good strategy to send them to a squeeze page.

However, all of that is really just methods of displaying your opt-in form – important yes – but only one small step towards getting people to opt-in.

There are 3 additional critical components you need in order to successfully build a list from your blogs.

#1 – You Need An Enticing Offer

In order to get people to part with their email address and join your newsletter. You need to offer them something in return. Usually this means an “ethical bribe” in the form of some free content (report, videos, downloads etc.)

This also has to be well suited to your blogs audience. Offering a report on SEO to people who are reading articles about knitting won’t do you any good. That’s why we usually advocate building many niche blogs instead of one general topic one (at least if your aim is list building and affiliate marketing)

#2 – You Need A Good Looking Squeeze Page That Converts

Even if you have the best offer ever laser targeted to your audience. It still won’t work if your squeeze page fails to convince them that is the case. You need a professional looking squeeze page that both inspires confidence in the viewer and makes them want what you have to offer.

#3 – You Need A Follow Up Series That Convert Subscribers Into Customers

This of course is the whole point of list building in the first place. When people opt-in you need to a follow up email series in place and it needs to do 3 things; deliver your freebie, build a relationship with your subscribers and most importantly convert them into paying customers.

While getting your opt-in form or squeeze page on your blog in some form is pretty easy. Completing the 3 crucial steps above can be a bit hard, especially if you don’t know how.

This Is Where The “EASY” Part Comes In…

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Because… rather than slaving at researching and writing to create new content  every month, these new products will be actually be teaching YOU cutting edge techniques and tactics!

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All of the packages you will get will be centered on evergreen niches that are proven moneymakers day-in and day-out!

These are products that pertain to what people need and want all the time in areas they are willing to SPEND, SPEND, SPEND!

  • Social Media!
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#4 Follow Up already Followed!

After your visitors jump on the subscription, you can give them more of what they want – included within this single package!

You’ll get autoresponder follow series, already written, for both products, chocked full of information your subscribers will love and love you for giving them!

In addition, they will be sprinkled with the perfect pre-screened and profitable product links, your subscribers will surely devour!

All you’ll need to do is update the links with your affiliate id using the handy product list that is supplied to you and WHA-BAM, instant profits on autopilot!

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Three Proven Ways To Get More Traffic To Your Blog, Fast!

You can have the best product or service in the world. You can have a killer blog that could sell a pint of whiskey to a nun. But if you don’t have any prospects seeing your blog, you won’t make a cent.

That’s why we marketers spend so much time, effort and money trying to put our blogs and offers in front of targeted leads. But it doesn’t have to be that hard… not when you know which marketing methods work best for driving a lot of traffic.

Here are three proven tactics you can start using today…

#1: Social Media Marketing

Savvy marketers know that social media marketing is still in its infancy – and it’s set to explode in the coming years! Those who set up their social marketing campaigns now are the ones who will benefit the most in the future.

That’s because social media marketing is all about building relationships with others and building networks and contact lists. The sooner you get started building a good reputation in your niche, establishing yourself as an expert and building social media networks, the more you stand to gain when you fully leverage your reputation, content and networks.

So where do you start? With the some of the biggest social media sites, including:

* Web 2.0 content sites, like Squidoo. These sites let you page one-page websites around niche topics. Google tends to crawl these pages often and rank them well and they can be a real help in getting your blog indexed fast.

* Social networking sites like Facebook and Pinterest are hot – people spend a lot of time there and if you build up a following you can harvest a lot of traffic from, especially if can get people to share your content. All our covert themes work really well for getting people to do just that – but Covert PinPress in particular works really well as it build on the popularity (and familiarity) of Pinterest, almost forcing people to not only view your content but also to share it with friends and thus generate free traffic for you.

* Social bookmarking sites, like Digg. These sites allow users to share and bookmark content – they can be a great tool in your viral marketing campaigns and for gaining valuable social banklinks to your blog. Our Covert Social Press theme lets you run your own fully functional social bookmarking site on WordPress.

* Online video sites, like Youtube. People spend a LOT of time watching online video and making your own videos can help you attract a lot of traffic. You could also use our Covert Video Press theme to cash on on this video craze without ever having to create your own videos.

#2: Search Engine Marketing

You can pull in traffic from the search engines in two ways:

* By ranking well for certain keywords and appearing in the organic search engine results. This is one of the many good reasons to use WordPress blogs as Google likes the blogging format and often rewards you for it

* By using pay per click marketing to appear in the search engine’s sponsored results (for example, Google AdWords).

You should add both of these tactics to your marketing toolkit. That’s because organic search engine results can provide traffic for months (and even years) after you get your pages indexed. But on the flip side, pay per click marketing allows you to get highly targeted, nearly instant traffic.

#3: Buying Ads

Yet another way to get your offers in front of eager prospects is by placing targeted ads. You can do this by online and offline, including:

* Purchasing banner and text ads on highly targeted niche sites.
* Buying ads and solo ads in highly targeted niche ezines.
* Buying blog ads.
* Buying ads in offline publications, including niche magazines and the related topics of daily newspapers.

This is collectively known as media buying and you can learn more about it in our Media Traffic Meltdown course

Which One Is Right For You?

This isn’t a matter of choosing the one tactic that provides the best results. And that’s because all three of these tactics are proven, time-tested marketing methods. They shouldn’t be used individually, but rather as part of your overall marketing strategy.

While powerful, these three main advertising methods are just the tip of the marketing iceberg. When you use these three alongside other equally powerful marketing methods, you’ll unleash a nearly unstoppable flow of quality traffic.

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Why Pop Up Blockers Were The Best Thing That Ever Happened To Pop Up Advertisers!

Yeah I know that title seems really weird… If most pop-up are being blocked how on earth can they be effective in advertising?

Back in the early days of the internet pop-up ads were the most common way of monetizing a site. It was horrible ineffective because everyone hated the pop-ups and would largely ignore them.

The (not so clever) answer was to put even more pop-ups on your site in the old “if you fling enough %&#§ at the wall, some will stick” strategy.

I’m sure you remember those days – when you could visit a website and get stuck in a vicious loop of pop-ups that would not stop until you gave up and restarted your computer.

This of course only made people even angrier and they started looking for solutions… pretty soon pop-up blockers were standard issue in every internet browser.

So why was this actually good for  pop-up advertisers? You’d think it would be the death of the pop-up?

It wasn’t – and that’s due to one of the most powerful emotional triggers in every human being… the fear of missing out!

What happened was that instead of getting all the pop-ups and just closing them without looking and thinking… Now your browser would warn you that something had been blocked and more importantly give you the option to unblock it.

I bet that when you get the pop-up blocker notice in your browser your cursors goes directly up to that little yellow bar to see what was blocked – we all do this, because we don’t want to miss out on something that could be important or beneficial to us.

So the end result was that after the invention of the pop-up blockers, the pop-up ads actually got more views than before (and by that I mean people actually looking at them rather than just closing them).

There is a very powerful marketing strategy hidden in this paradox and that gave birth to our Covert Action Bar plugin.

It’s not about the actual pop-up ad (that is still rather ineffective and there are much better ad forms nowadays)

However the “fear of missing out” still very much applies. Even more importantly, for the past 10 years all the big browsers like Internet Explorer, Firefox, Safari & Chrome have been conditioning your visitors on what that little yellow pop-up blocker bar means (and that you can interact with it).

This is what the Covert Action Bar plugin mimics. With it you can put a bar like that on your blogs and because of this conditioning and the fear of missing out it’s guaranteed to draw your visitors attention and clicks.

But rather than actually serving (or blocking) a pop-up, you can link the bar to anything you want, which of course is far more effective.

You should be seeing a demo of the action bar at the top of this page – and very likely it drew your attention way before you got to this part of your post. It will do the same for your own visitors.

With people going increasingly ad blind and ignoring banner ads on your blogs – using something like Covert Action Bar is one of the most effective ways to get clicks and sales from your blogs.

It’s one of our most effective advertising tools, it consistently outperforms most other ad forms and it works great with our themes like Covert Social Press, Covert Video Press and Covert PinPress

You have probably also noticed the messenger ad on this blog. That one works really well for similar reasons. The fear of missing out… in this case missing out on an important conversation with your friends. That messenger ad is made with our Covert Messenger plugin and I discuss why it works so well in this post: “What Is The Most Effective Ad You Can Put On Your Blogs?

Both ad forms are among our most effective and as you can see on this blog – you can use both plugins on the same blog. And you can configure them so that the messenger ads only show on some pages while the action bar shows on others.

But for now click on the banner below (or the action bar at the top of this page) to check out Covert Action Bar and see what it can to for your blog – and more importantly for your bank account!

What Is The Most Effective Ad You Can Put On Your Blogs?

You might be using one of our themes like Covert Social Press, Covert Video Press or Covert PinPress – or any other WordPress theme for that matter (like the fairly standard one I’m using here).

Whatever you are using you are probably wondering what the most effective way of monetizing your WordPress blogs is. Our themes are great for easily building nice looking sites with good content, and for getting tons of social traffic to your blogs.

But at the end of the day we are all marketers – and our goal is to make money from our blogs – after all there is little point in getting thousands of visitors if none of them click on, or buy anything from your blog.

So what are the most effective ads you can put on your blogs?

I already know the answer – so this post is a little experiment to see if you can spot it too.

You will notice that I have the standard banner ads on my sidebar (like most bloggers do). They do get clicks… but the clicks are few and far between.

Most people have simply gone banner blind – they expect to see ads on your sidebar and their mind simple shuts them out. That’s why so many people fail miserably at making money from their blogs – they only user banner ads that quite frankly belongs in a decade long past.

On the other hand…

Very likely the first ad you noticed here on this blog was the “Facebook Messenger” chat that is dancing up and down to your right (and played a sound when it appeared the first time).

That is because we have all been so conditioned to respond when someone sends us an IM message. It draws our eyes straight away and we read the message.

In terms of advertising that is half the battle won already!

We do some work in the dating niche too and this is a technique those guys have been using for years – their best converting ads are “messenger ads”

We simply took the strategy with us into internet marketing (and other niches), because we had a hunch that these messenger ads would out perform anything else there too.

And they did… by miles… Messenger ads are by far the most effective ads you can put on your blogs in any niche simply because they get attention immediately and almost forces people to read the message and click on them.

With our Covert Messenger plugin you can easily add these messenger ads on your own WordPress blogs and it’s the perfect strategy for monetizing the sites you have built using any of our Covert themes.

You may also happen to have noticed the pop-up blocker style ad appearing at the top of this blog. For some people that is the first they notice (you may be one of them).

That bar is made with our Covert Action Bar plugin and it’s generally the second most effective ad to put on your blog (after the messenger ones) – But in some cases it actually it the most effective and I discuss why in this post “Why Pop Up Blockers Were The Best Thing That Ever Happened To Pop Up Advertisers!

As you can see on this blog – you can use both plugins on the same blog. And you can configure them so that the messenger ads only show on some pages while the action bar shows on others.

But for now click on the banner below (or the messenger ad to the right) to check out Covert Messenger and see what it can to for your blog – and more importantly for your bank account!